In your locality:
- Posters in windows and on notice boards, and in staff rooms of local businesses.
- A promotional stall at a local car-boot market or county show.
- A stall or leafleting p...
Business Skills
The best advertising is Word Of Mouth.
- David Ogilvy
Ads with people in them score higher.
- Starch Research
The Ad writing Acid Test: Create an ad for your service. I...
Business Skills
Don't sell the steak, sell the sizzle.
- Anon.
Sell the crunch not the apple.
- Anon.
The buyer buys the seller not the salt.
- Anon
U...
Business Skills
1. What is coaching?
Coaching is about giving instructions or demonstrating a particular skill to a 'trainee'.
Coaching vs training: Unlike Training, coaching may not use pract...
Business Skills
When they make you a manager/leader
Being a manager is a full-time job, helping and guiding your people to finishing their tasks on time - goals and priorities, task list, responsibilities chart, t...
Business Skills
Effective managers,
- Ask 'what needs to be done?'
- Ask 'What’s right for the enterprise?'
- Develop action plans.
- Take responsibility for decisions.
- Take res...
Business Skills
0. What is a business?
A business is an entity whose sole purpose is to create and keep a customer.
Companies have three responsibilities:
- make a profit
- satisfy employees, an...
Business Skills
They range from the simple task lists/time tables and action plans to complex ones such as Critical Path Analysis.
1. Risk/impact probability chart
- prioritizing risks
- X axis (i...
Business Skills
Project-work is the future of work.
- Tom Peters
You have no future unless you add value and create projects.
- Rosabeth Moss Kanter
The Ideal Project is one where pe...
Business Skills
1. Wince: A visible negative reaction to someone’s offer - E.g. Acting stunned/surprised when the other party give their terms.
2. Silence: It can be a very useful tool. When they s...