Career Management Skills / Career Advice

How to Write a Cover Letter That Sounds Like You (and Gets Noticed)




Why Cover Letters Matter

  • Yes, people do read them, and they can be your ticket to standing out.
  • They offer a chance to showcase personality, enthusiasm, and fit for the role.

Steps to Write a Great Cover Letter

  1. Keep It Concise
  2. Limit to one page. Stick to essential information.

  3. Do Your Research

  4. Visit the company website, LinkedIn, and social media to understand its mission, tone, and recent activities.
  5. Find and address the hiring manager by name whenever possible.

  6. Start Strong

  7. Avoid generic openers like “To whom it may concern.”
  8. Begin with enthusiasm and directly state why the role excites you. Example:
    “I was thrilled to see your listing because it’s the exact type of role I’ve been seeking to apply my skills in X.”

  9. Show Your Value

  10. Identify the company’s challenges and explain how your skills solve their problems.
  11. Highlight adaptability and the ability to learn quickly — two universally desired traits.

  12. Focus on the Future

  13. Let your résumé handle the past; the cover letter should focus on what you can bring to the table.

  14. Convey Enthusiasm Without Desperation

  15. Demonstrate genuine interest in the company and role without overdoing it.

  16. Proofread and Get Feedback

  17. Share your draft with someone who can offer constructive criticism.
  18. Double-check for tone, clarity, and typos.

Pro Tips

  • Use a template to save time, but customize each letter for the job.
  • If applying to multiple positions at the same company, tailor your letter for each role.
  • Include a link to a portfolio or website if applicable.

Example Cover Letter Highlights

Opening:
"I was so excited to see your post on LinkedIn because it’s exactly the type of job I’m looking for: an opportunity to bring my experience with video production and enthusiasm for storytelling to an organization that sets the standard for high-quality management content."

Body:
- Shares relevant skills and processes, like storyboarding, team collaboration, and creative ideation.
- Mentions specific company products (e.g., Patient Zero simulation) and aligns with the company’s mission.

Closing:
"I’d love to come in and speak with you more about what I’d be able to offer in this role. Harvard Business Publishing is my top choice, and I believe I’d make valuable contributions to your team."


With these steps and an authentic approach, you can create a cover letter that reflects your personality and catches the hiring manager's eye. Good luck!


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