Advertising And Creative Skills

Useful Checklists & Templates for Ad Copywriting




Effective ad copy needs to grab attention, create desire, and drive action—all in a few words! Below are ready-to-use checklists & templates to help you write high-converting ad copy for Facebook, Google, Instagram, LinkedIn, and more.


1. Ad Copywriting Checklist

Before Writing Your Ad Copy:
Define Your Goal – Brand awareness, leads, sales, or engagement?
Know Your Audience – What problem are you solving for them?
Choose the Right Ad Format – Text, image, video, carousel, etc.
Identify Your Unique Selling Proposition (USP) – What makes you different?

While Writing Your Ad Copy:
Hook the Reader Immediately – Use a strong opening line.
Use Persuasive Language – Power words & emotional triggers.
Highlight the Benefit – How does your product improve their life?
Create Urgency – Limited-time offers, discounts, or exclusivity.
Make the Call-to-Action (CTA) Clear – "Shop Now," "Get Your Free Trial," etc.

After Writing Your Ad Copy:
Check for Clarity & Simplicity – Avoid unnecessary words.
Test Different Headlines & CTAs – A/B test variations.
Ensure Readability – Short sentences, simple words.
Use Emojis (For Social Media Ads) – Increase engagement.
Proofread for Grammar & Spelling – Use Grammarly or Hemingway.

Tip: Keep ad copy under 125 characters for mobile optimization!


2. Ad Copywriting Templates & Examples

? Template 1: AIDA Formula (Best for Facebook & Instagram Ads)

Formula: Attention Interest Desire Action

Example for a Skincare Ad:
Attention: "Wrinkles? Dry skin? Our serum has you covered!"
Interest: "Clinically proven to reduce fine lines by 45% in just 2 weeks!"
Desire: "Made with 100% organic ingredients—loved by thousands!"
Action: "Shop now & get 30% off today!"

Download AIDA Ad Copy Template:
Make a Copy

Tip: Keep the CTA clear & strong for more conversions!


? Template 2: PAS Formula (Problem-Agitate-Solution) for Google Ads

Formula: Problem Agitate Solution

Example for a Weight Loss Program:
Problem: "Struggling to lose weight? Nothing seems to work?"
Agitate: "Diets leave you hungry, workouts take hours—but you're still stuck!"
Solution: "Lose weight effortlessly with our science-backed meal plan!"

Download PAS Ad Copy Template:
Make a Copy

Tip: Use numbers & emotional triggers to make the problem feel urgent!


? Template 3: 4U’s Formula (Urgency, Unique, Useful, Ultra-Specific) for E-Commerce Ads

Formula: Useful Urgent Unique Ultra-Specific

Example for an Online Course Ad:
"? Double Your Business Revenue in 90 Days—Guaranteed!"
"? Get 50% Off Our Best-Selling SEO Course—Offer Ends Tonight!"
"? Only 5 Spots Left: Learn How to Write Ads That Convert Instantly!"

Download 4U’s Ad Copy Template:
Make a Copy

Tip: Use "Now," "Limited Time," or "Last Chance" to create FOMO!


? Template 4: FAB Formula (Features, Advantages, Benefits) for Product Ads

Formula: Feature Advantage Benefit

Example for a Noise-Canceling Headphone Ad:
Feature: "Advanced noise-canceling technology."
Advantage: "Blocks out distractions so you can focus."
Benefit: "Stay productive anywhere, anytime!"

Download FAB Ad Copy Template:
Make a Copy

Tip: Focus on how the product improves the user’s life, not just specs!


? Template 5: Short & Persuasive Google Ad (Under 90 Characters)

Formula: [Problem] + [Solution] + [CTA]

Example:
"Tired of Slow Wi-Fi? Upgrade & Get 50% Faster Internet—Sign Up Now!"

Download Google Ad Template:
Make a Copy

Tip: Keep Google Ads concise—you only have 90 characters per line!


3. Platform-Specific Ad Copy Checklists

? Facebook & Instagram Ad Copy Checklist

Use Short, Punchy Text – Under 125 characters for mobile.
Include a Question or Statement to Hook Readers.
Add Emojis – Increase engagement by 20%+.
Create Urgency – "Limited Time Only," "Last Chance!"
Use a Strong CTA – "Shop Now," "Sign Up Today."

Tip: Use carousels for multiple product variations!


? Google Search Ad Copy Checklist

Include the Main Keyword in the Headline.
Make the Offer Clear – Discounts, Free Shipping, Benefits.
Use Action Words – "Get," "Try," "Buy," "Join."
Keep It Under 90 Characters Per Line.
Use Extensions (Call, Site Links, Promotions).

Tip: Test multiple headlines to find the best performer!


? LinkedIn Ad Copy Checklist (B2B Ads)

Speak to Decision-Makers – Use professional tone.
Highlight ROI or Business Growth.
Use Stats or Case Studies.
CTA: "Download Free Guide," "Join Webinar," "Book a Demo."

Tip: LinkedIn ads perform better with industry-specific language!


? Final Takeaways on Ad Copy Checklists & Templates

Use structured checklists to ensure high-converting ad copy.
Leverage templates for Facebook, Google, LinkedIn, and Instagram.
Test different formulas (AIDA, PAS, FAB, 4U’s) to find the best fit.
Use action words, urgency, and emotional triggers for more engagement.
Always test & optimize – The best ads come from A/B testing!


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