1. The Purpose of a business is to find a customer.
- Peter F. Drucker
2. Marketing is a contest for people’s attention
- Anonymous
3. Selling
- Above all, sell hope.
- Always say 'Thank You.'
- People are primarily interested in themselves, not in you.
- Your first competitor is indifference.
4. The consumer is not a moron. She is your wife.
- David Ogilvy
5. Brand = Trust
6. To stand out (from the clutter), make your brand stand for an idea and communicate it…..it is important to find an idea that is relevant to your market.
- John Williamson
7. Our mission, tritely, is to change the world.'
- Donna Dubinsky
8. The most important question: Who Will Buy It?
9. 'Investors feel a lot better about the risk if the venture's endgame is discussed upfront.'
- William A. Sahlmann
10. 'Cash flow. Cash Flow. Cash Flow.'
- Anonymous
11. The success rule:
In business, to be a success, you only have to be right once.
One single solitary time and you are set for life. That's the beauty of the business world.
- Mark Cuban
12. The two important numbers in business:
Be number 1 or 2 in your business or get out.
- Jack Welch
20% of your customers will account for 80% of sales. (Pareto Principle)
13. The biggest test of a product/service
Ask them: Would you recommend this to others?
- HBR
14. Four types of professional people every business person should have around
Lawyers
Accountants / Chartered Accountants
Government/Public Service people
Politicians
15. What business are you in?
- Peter Drucker
16. What is your USP?
17. Management Rule/Role No.1: Get the hell out of the way.
- Tom Peters
18. If no Wow, no go.
- Tom Peters
19. Hire funny, fire gloomy.
- Tom Peters
20. Capital isn't scarce; vision is.
- Sam Walton
21. Focus on owning the market, not the brand.
- Anon
Thank you for reading.
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