A pitch deck is a concise presentation that outlines your business idea, product, or solution to potential investors, partners, or customers. A great pitch deck tells a compelling story, provides key business information, and convinces your audience to take action—whether that’s funding your venture, partnering with you, or joining your journey.
step-by-step pitch deck template with examples for each slide, plus tips and tools to create a professional and engaging pitch deck.
This is your opening slide—keep it clean, simple, and impactful.
What to Include:
- Business name and logo.
- A tagline or short value proposition (e.g., “Empowering Small Businesses with Affordable AI Tools”).
- Your name and contact information.
- Date and/or audience-specific information (e.g., “Investor Pitch: Series A Funding”).
Example Design:
- A high-quality logo with a bold, minimalist background.
- Tagline: “Green Haven: Redefining Sustainable Fashion for the Modern Professional.”
Explain the problem or pain point your target audience is facing. Make it relatable and data-driven.
What to Include:
- A clear description of the problem.
- Data or stats to illustrate the size and urgency of the problem.
- Emotional connection: Why does solving this problem matter?
Example for Sustainable Fashion:
- “Fast fashion generates 92 million tons of waste annually, with a growing demand for affordable, eco-friendly alternatives.”
- “Consumers are frustrated with poor-quality, unsustainable clothing options.”
Present your product, service, or idea as the solution to the problem.
What to Include:
- What your solution is and how it works.
- Key benefits for your customers.
- A unique selling proposition (USP)—what makes your solution stand out?
Example for Green Haven:
- “Green Haven provides stylish, affordable, and eco-friendly clothing using organic fabrics and transparent production processes.”
- “Our recycling program reduces waste by turning old clothes into new collections.”
Show the size and potential of your target market.
What to Include:
- Total Addressable Market (TAM): The entire market for your solution.
- Serviceable Available Market (SAM): The portion of the TAM you can realistically target.
- Specific customer segments you're focusing on.
Example:
- TAM: “The global sustainable fashion market is worth $50 billion and growing at 9% annually.”
- SAM: “Targeting urban, eco-conscious professionals aged 25–35, representing $5 billion in spending power.”
Dive deeper into your product or service. Include visuals if possible.
What to Include:
- Product features and functionality.
- How your product creates value for customers.
- Showcase product demos, screenshots, or prototypes.
Example for Green Haven:
- Highlight collections made from organic cotton, biodegradable fabrics, and recycled polyester.
- Include visuals of your product line and eco-friendly packaging.
Explain how your business makes money.
What to Include:
- Revenue streams (e.g., product sales, subscriptions, partnerships).
- Pricing structure or strategy.
- Customer lifetime value (LTV) and customer acquisition cost (CAC), if available.
Example:
- “Direct-to-consumer sales via our website.”
- “Subscription box service: $49/month for curated sustainable outfits.”
Describe how you’ll acquire customers and gain traction.
What to Include:
- Marketing and sales strategy (e.g., paid ads, influencer marketing).
- Key channels (e.g., social media, events, SEO).
- Milestones or early traction if you’ve already launched.
Example:
- “We’ll power Instagram and TikTok influencers to reach eco-conscious consumers, driving traffic to our e-commerce store.”
- “Within 3 months of launch, we grew our Instagram following to 25,000.”
Highlight your competitive advantages and show how you stand out in the market.
What to Include:
- Competitor landscape (use a table or chart for comparison).
- Your differentiation (price, quality, innovation, customer experience).
Example Comparison Table:
| Feature | Competitor 1 | Competitor 2 | Green Haven |
|---------------------|------------------|------------------|-----------------|
| Sustainable Fabrics | | | |
| Affordable Pricing | | | |
| Transparent Supply | | | |
Show proof that your business is gaining momentum.
What to Include:
- Revenue or sales growth.
- Customer testimonials or case studies.
- Partnerships, awards, or press mentions.
Example:
- “Generated $50,000 in revenue within 6 months of launch.”
- “Partnered with 15 influencers who collectively reached 500,000 followers.”
Introduce your team and their qualifications.
What to Include:
- Key team members and their roles.
- Brief bios highlighting relevant expertise or accomplishments.
- Advisors or notable hires.
Example:
- “Alex Smith (CEO): MBA, 5 years in sustainable fashion marketing.”
- “Jordan Lee (COO): Operations expert with 10 years in e-commerce logistics.”
Provide a high-level overview of your financial projections.
What to Include:
- Revenue, expenses, and profit projections for the next 3–5 years.
- Highlight key metrics (e.g., break-even point, gross margins).
- Include visuals like bar graphs or charts.
Example:
- Year 1 Revenue: $250,000 | Year 2 Revenue: $750,000.
- “Expected gross margin of 40% with customer acquisition cost of $30.”
Clearly state how much funding you’re seeking and what it will be used for.
What to Include:
- Total funding needed.
- Allocation of funds (e.g., marketing, product development, operations).
- Potential ROI for investors.
Example:
- “We are seeking $500,000 to scale operations, with $200,000 allocated to marketing, $150,000 to inventory, and $150,000 to technology upgrades.”
End with a strong call to action.
What to Include:
- A thank-you message.
- Contact information (email, phone, website).
- Optional: Include your tagline or mission statement for reinforcement.
Example:
“Thank you for your time! Let’s make sustainable fashion the norm—together.”
Contact: [email protected] | www.greenhaven.com
Uber (Early Stage): Focused on solving a pain point (taxi inefficiency) with a scalable solution.
Buffer: Highlights early traction, revenue model, and simple visuals.
A well-crafted pitch deck is your chance to make a compelling case for your business and excite your audience.