Storytelling is very important marketing skill. This is how you are able to ell the story of your company/brand/product, presenting them as a 'hero', what the hero believes in (message), what the hero promises to people, and how the hero got to be where they are today (challenges, story of product development etc.)
What makes a great story?
Seth Godin says that all great stories should:
- Be true.
- Make a promise.
- Be trusted.
- Be subtle.
- Happen fast.
- Not appeal to logic, but often appeal to our senses.
- Rarely be aimed at everyone.
- Never contradict themselves.
- Agree with our worldview.