Business Success Skills

Create A Steam Store Page Description, Create Promotional Materials, And Map Out Marketing Ads For Your Game ?




1. Drafting a Steam Store Page Description

Your Steam store page is the first impression for potential buyers, so your description needs to captivate and inform.

Structure of a Store Page Description

1. Short Description (250 Characters)

This appears in search results and at the top of your store page. Be concise, engaging, and clear about the game’s appeal.

Example:
"Embark on a post-apocalyptic adventure where your choices shape the world. Explore vast landscapes, face brutal enemies, and uncover secrets in this tactical RPG."

2. Long Description

Use clear sections with bold headers and short paragraphs. Highlight the story, gameplay, and unique features.

Example:

? Overview

Step into the ruins of a shattered world where survival depends on your decisions. In Chronicles of the Fallen, a tactical RPG, every choice impacts the story, alliances, and fate of the land.

? Gameplay Features

  • ? Tactical Combat: Engage in strategic, turn-based battles with customizable characters.
  • ? Open Exploration: Traverse beautifully crafted environments with secrets around every corner.
  • ? Player Choices Matter: Forge alliances, betray rivals, or carve your own path.
  • ?? Customizable Loadouts: Build your dream team with unique weapons, abilities, and traits.

?? Game Mechanics

  • Dynamic Weather System: Survive harsh storms or use them to your advantage.
  • Branching Narrative: With multiple endings, no two playthroughs are the same.
  • Steam Features: Includes achievements, cloud saves, and controller support.

? Wishlist Now!

Don’t miss updates and exclusive content. Wishlist Chronicles of the Fallen today and join the community!

Pro Tips for Writing Your Description

  1. Use emojis or bullet points to make text scannable.
  2. Focus on benefits rather than just features.
  3. Example: “Dynamic weather adds realism” “Dynamic weather challenges you to adapt your strategies.”
  4. Add a clear call-to-action like “Wishlist now!”

2. Creating Promotional Materials

Your promotional content must align with your game’s theme and appeal to your target audience.

Types of Promotional Materials

1. Trailers

  • Main Launch Trailer:
  • Length: 60–90 seconds.
  • Focus: Hook the audience in the first 10 seconds, showcase core gameplay, and end with a strong CTA.

Structure: - Start: “The world has fallen. Will you rise?” (dramatic teaser).
- Middle: Quick cuts of gameplay (combat, exploration, story).
- End: “Wishlist Chronicles of the Fallen now on Steam!”

2. GIFs for Social Media

  • Create 5-10 second looping GIFs of exciting moments like combat sequences, weather changes, or character interactions.
  • Tools: ScreenToGif or Giphy.
  • Example Caption: “Check out how weather changes the battlefield!??? Wishlist now: [link].”

3. Key Visuals

  • Header Art: 616x353 px (Steam requirement).
  • Should feature your protagonist or a key scene.
  • Keep text minimal for readability.
  • Capsules for Ads:
  • Include gameplay screenshots with a CTA like “Play Now” or “Wishlist Today.”

4. Social Media Graphics

  • Platforms: Twitter (X), Instagram, TikTok.
  • Create templates with Canva or Adobe Spark featuring quotes, art, or gameplay highlights.
  • Example: “Explore a world shaped by your choices. Coming soon to Steam!”

Tools for Creating Materials

  1. Canva: For easy templates and designs.
  2. DaVinci Resolve: Free software for creating trailers.
  3. Figma: For designing web banners or Steam page assets.
  4. OBS Studio: Record gameplay for trailers or GIFs.

3. Mapping Out Your Marketing Ads

A strategic ad campaign will maximize your game’s visibility and drive wishlists.

Platforms to Advertise

  1. Google Ads:

  2. Use Display Ads for retargeting and Search Ads for targeting game-related queries (e.g., “best tactical RPGs 2025”).

  3. Social Media Ads:

  4. Instagram/Facebook Ads: Focus on carousel or video ads with gameplay.

  5. TikTok Ads: Create quick, action-packed clips for high engagement.

  6. Steam Ads:

  7. Run Discovery Queue campaigns to feature your game to Steam users browsing similar genres.

Ad Campaign Timeline

| Phase | Ad Focus | Platform | Budget |
|-----------------------|--------------------------------------------|----------------------|------------------|
| 3 Months Before | Tease the game (trailer, screenshots). | Instagram, Twitter | $500 |
| 2 Months Before | Promote demo with gameplay clips. | Steam Ads, TikTok | $1,000 |
| 1 Month Before | Run countdown ads (exclusive rewards). | Facebook, TikTok | $2,000 |
| Launch Week | Push launch discounts and reviews. | Steam Ads, Google | $3,000 |

Example Ad Copy

1. Short Video Ad (15 seconds):

  • Caption: “Choices matter. Battles await. Wishlist Chronicles of the Fallen today! [link]”
  • Visual:
  • First 5 seconds: Epic combat moment.
  • Next 5 seconds: A key choice with dialogue options.
  • Final 5 seconds: CTA with the tagline: “Shape the future. Wishlist now.”

2. Display Ad:

  • Headline: “Survive, Adapt, Conquer.”
  • Image: Main character in battle, with gameplay overlay.
  • CTA Button: “Wishlist on Steam Today.”

Bonus: Pro Tips for Execution

  1. Use Analytics to Refine Campaigns:

  2. Track ad performance and optimize based on click-through rates (CTR) and conversion rates.

  3. Test Different CTAs:

  4. A/B test ads with “Wishlist Now!” vs. “Play the Demo.”

  5. Collaborate With Creators:

  6. Partner with Twitch and YouTube streamers to showcase gameplay live.
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