Google text ads are simple, text-based advertisements that appear in Google’s search results. They’re designed to match a user’s search intent and drive them to take action (e.g., visit your website, sign up, or make a purchase).
Example of a Google Text Ad:
Headline 1: Boost Your Productivity Today
Headline 2: Download Our Free Productivity eBook
Description: Learn proven strategies to save time and accomplish more. Get your free eBook now!
Display URL: www.example.com/productivity
Use keywords relevant to the user’s search query.
Description (Up to 2):
Limit: 90 characters per description.
Display URL:
The website link displayed in the ad (can include paths to make it relevant, like /pricing or /signup).
Final URL:
The actual landing page link where the user is taken after clicking the ad.
Ad Extensions:
Understand what your audience is searching for and craft your ad to align with their needs.
- If the user searches for “best coffee maker,” your ad should highlight why your coffee maker is the best.
Include the keywords people are searching for to improve relevance and increase your Quality Score.
Example:
Search Query: “Affordable web design services”
Ad:
Headline 1: Affordable Web Design
Headline 2: Websites Starting at $499
Description: Professional web design tailored to your business. Get a free quote today!
Explain how your product or service solves a problem or meets a need.
- Use phrases like “Save time,” “Boost productivity,” “Free trial,” or “Money-back guarantee.”
Example USP Phrases:
- “Fast Shipping”
- “Free Download”
- “No Hidden Fees”
- “Rated #1 by Customers”
Tell users exactly what action to take next (e.g., “Sign Up,” “Download Free,” “Get Started”).
Use time-sensitive language like “Limited Time Offer,” “Only 3 Days Left,” or “Ends Soon.”
Create multiple variations of your ad to see which performs best (e.g., testing different headlines, CTAs, or descriptions).
Descriptions: 90 characters max.
Make Your Display URL Relevant:
Instead of www.example.com, use www.example.com/free-trial to make it more specific.
Use Numbers and Data:
Ads with specific stats (e.g., “Save 25%” or “1,000+ Customers”) tend to perform better.
Capitalize First Letters:
Use title case for headlines to improve readability and visual appeal (e.g., “Start Your Free Trial Today”).
Add Ad Extensions:
Search Query: “Buy running shoes online”
Headline 1: Shop Running Shoes Online
Headline 2: Free Shipping on Orders $50+
Headline 3: Limited-Time Discounts Available
Description: Discover the latest running shoes for all levels. Free returns & fast shipping!
Display URL: www.example.com/running-shoes
Search Query: “Plumbing services near me”
Headline 1: Reliable Plumbing Services
Headline 2: Available 24/7 in [City Name]
Headline 3: Book an Appointment Today
Description: Need help fast? Our licensed plumbers are ready to fix your issues. Call now!
Display URL: www.example.com/plumbing
Search Query: “Best CRM software for small business”
Headline 1: All-in-One CRM Software
Headline 2: Try It Free for 14 Days
Headline 3: Designed for Small Businesses
Description: Manage leads, track sales, and grow your business. No credit card required!
Display URL: www.example.com/crm-software
Search Query: “Digital marketing webinar”
Headline 1: Join Our Free Webinar
Headline 2: Master Digital Marketing Today
Headline 3: Limited Seats Available
Description: Learn from industry experts how to grow your brand online. Register now!
Display URL: www.example.com/webinar
Search Query: “Houses for sale in San Diego”
Headline 1: Homes for Sale in San Diego
Headline 2: Find Your Dream Home Today
Headline 3: Search Listings & Book Tours
Description: View the best homes in San Diego. Expert agents ready to assist you!
Display URL: www.example.com/san-diego-homes
Search Query: “Time management tips”
Headline 1: Free Time Management eBook
Headline 2: Boost Productivity Today
Headline 3: Get Expert Tips & Tools
Description: Learn proven strategies to manage your time and achieve more. Download free now!
Display URL: www.example.com/free-ebook
Optimize Landing Pages:
Ensure your ad’s final URL leads to a page that aligns with the ad copy and provides a great user experience.
Use Negative Keywords:
Exclude irrelevant search terms to avoid wasting ad spend (e.g., if you sell luxury shoes, exclude “cheap shoes”).
Match Ad Copy to Search Intent:
Tailor your ads to match high-intent keywords. For example:
For “learn,” focus on educational resources.
Monitor Your Quality Score:
Google rewards ads with high relevance and good click-through rates (CTR) by reducing cost-per-click (CPC).
Here’s a simple formula you can follow to craft effective ads:
[Hook] + [USP] + [Benefit] + [CTA]
Example:
Headline 1: Lose Weight with Our Fitness App
Headline 2: 7-Day Free Trial Available Now
Description: Track workouts, meals, and progress. Join 1,000+ users today—download now!
CTA: Try It Free Today
By using these best practices and samples, you’ll be able to create Google text ads that attract attention, generate clicks, and achieve your business goals.