This guide also contains templates for various scenarios like re-engagement, upsells, feedback requests, and more.
Here are several scenarios and scripts for customer retention emails.
"We miss you—let’s catch up!"
Hi [First Name],
It’s been a while since we’ve seen you on [Platform Name], and we’re here to help you pick up where you left off!
[Reference their previous activity: “Last time, you explored our premium templates, and we’d love for you to check out the latest updates we’ve added.”]
As a thank-you for coming back, here’s 20% off your next month’s subscription—just for you!
? [CTA Button: "Get Back to Exploring"]
Hurry! Your exclusive discount is available until [Date].
Looking forward to seeing you again,
[Your Name/Company Name]
"Your subscription is about to expire—renew now!"
Hi [First Name],
Your subscription to [Service/Product Name] is set to expire on [Date]. Don’t miss out on continued access to [feature/benefit, e.g., “priority support,” “new templates,” or “premium tools”].
Renew now to keep your access uninterrupted—and as a bonus, enjoy [e.g., “a free month,” “early access to new features”].
? [CTA Button: "Renew My Subscription"]
Questions? We’re here to help. Reply to this email, and we’ll assist you!
Best,
[Your Name/Company Name]
"We’re sorry to see you go—can we do better?"
Hi [First Name],
We noticed you’ve recently canceled your subscription to [Service/Product Name], and we’re sad to see you go. We’d love to know what didn’t work for you and how we can improve.
[Include survey link or embed a question: “Click here to share your feedback in under 2 minutes.”]
As a thank-you for your time, we’d love to offer you [e.g., “a free trial to check out our new features,” “a discount if you reconsider,” or “early access to beta tools”].
? [CTA Button: "Share Your Feedback"]
Thank you for helping us grow!
[Your Name/Company Name]
"Unlock more with [Product Name] Premium!"
Hi [First Name],
Are you ready to take your [e.g., "project management," "design skills," "team productivity"] to the next level? With [Product Name] Premium, you’ll unlock powerful tools like:
- [Feature 1, e.g., “Advanced analytics to track progress.”]
- [Feature 2, e.g., “Unlimited storage for your projects.”]
- [Feature 3, e.g., “Priority support whenever you need help.”]
Upgrade now and enjoy an exclusive 15% discount for the first 3 months of your Premium subscription!
? [CTA Button: "Upgrade to Premium"]
Ready to see what Premium can do for you? Let’s get started!
Cheers,
[Your Name/Company Name]
"New features are here—just for you!"
Hi [First Name],
We’re excited to announce that [Product Name] just got even better! Here’s what’s new:
- [Feature 1, e.g., “Collaborate in real-time with team members.”]
- [Feature 2, e.g., “Custom dashboards to fit your workflow.”]
- [Feature 3, e.g., “New integrations with [Tool Name].”]
These updates are designed to help you [achieve a specific benefit, e.g., “save time,” “increase productivity”].
Ready to check them out? Log in today and see the difference!
? [CTA Button: "Try the New Features"]
Have feedback or questions? Hit reply—we’d love to hear from you.
Best,
[Your Name/Company Name]
"Thanks for being with us—here’s something special!"
Hi [First Name],
We’ve noticed you’ve been with us for [X months/years], and we just wanted to say thank you for being a valued part of the [Company Name] family.
To show our appreciation, here’s an exclusive gift:
[Offer, e.g., “A free month of Premium,” “20% off your next billing cycle,” or “early access to new features.”]
? [CTA Button: "Claim My Gift"]
We’re grateful for your support and look forward to helping you achieve more with [Product Name]!
Cheers,
[Your Name/Company Name]
"Where’d you go? Here’s what you’ve missed!"
Hi [First Name],
We noticed you haven’t logged into [Platform Name] in a while, and we miss you! Here’s what’s new since you last visited:
- [Feature 1, e.g., “New templates to boost productivity.”]
- [Feature 2, e.g., “Faster performance for a smoother experience.”]
- [Feature 3, e.g., “Exclusive rewards for active users!”]
To make it easy to jump back in, we’ve added a little incentive:
[Offer, e.g., “15% off,” “an extended trial,” or “exclusive bonus content.”]
? [CTA Button: "Log In and Explore"]
Hope to see you back soon!
[Your Name/Company Name]
"Share the love, get rewarded!"
Hi [First Name],
Do you love [Product Name]? Share it with your friends and colleagues, and we’ll thank you with [specific reward, e.g., “$20 credit for every referral”].
Here’s how it works:
1. Share your unique referral link: [Link].
2. When your friends sign up, they’ll get [e.g., “10% off their first month”].
3. You earn rewards for every successful referral!
? [CTA Button: "Start Referring Now"]
Thanks for helping us grow!
[Your Name/Company Name]